Investor & Project Repository Updated October 21, 2026
The Pikeville Project — The Plan
The two-phase plan for Jimbo Slice Pizza and Slice N Stay Pikeville. The journey: trailer → restaurant → cabins.
Jimbo Slice Pizza started as a Neapolitan pizza trailer. It is now becoming a brick-and-mortar restaurant in Pikeville, Kentucky — and after the restaurant proves itself, its sister project Slice N Stay Pikeville brings cabins and dinner to 165 wooded acres on the Hillbilly Trails system. One thread runs through every stage: merchandise and e-commerce, selling from day one and still selling at every stage after.
Stage 1 Where It Started — The Trailer
Jimbo Slice Pizza has traded as a Neapolitan food trailer, a few days a month. That constraint — days open, not demand — is what the whole plan is built to remove. Actual Square history, measured per operating day (the honest unit for a part-time trailer):
- $195 net sales per operating day in Pikeville, 2026 — 41 selling days, pizza only, no bar, canned drinks
- Fridays averaged $285/day and Saturdays $251/day; the best single day collected $905
- Best demonstrated year: $395 per operating day (2023, a Florida bar residency — the closest thing to full-time trading in the record)
The merch thread starts here: the Hollerbak line — Woody, Sassy, and Sprout, the “wood booger” family — and both brands’ goods went on sale online from the trailer era — the family has been part of the story from the start, on open days and off.
Stage 2 Brick-and-Mortar — Opening December 2026
The Finish
The restaurant takes over at 284 Town Mountain Rd, Suite 103, Pikeville, KY. All equipment is already in place and owned. What remains is a finish package — licenses, permits, plumbing, the Coca-Cola fountain install, signage, smallwares, and opening inventory — budgeted at $20,000 and scheduled to start October 26, 2026. The liquor license is the longest lead: the application files the week of November 2, and the restaurant can open food-first if the license trails the opening by a few weeks. Hours: Mon closed · Tue–Thu 11–8 · Fri–Sat until 1 AM · Sun 11–7. The restaurant is closed on national holidays — family first.
The restaurant opens as a front-of-house café: beer, wine, and light liquor as the license issues; Coca-Cola fountain soda; to-go pizza; sandwiches and salads — Cuban sandwiches included. A deliberate, lower-risk first format: smaller room, full flavor.
The second phase of the room: a back bar, games, and a sports TV wall — the dwell-time engine — added once the café is trading and the proof is underway, as a deferred package capped at $10,000. Phased growth inside the same four walls — the room grows as the business does, not ahead of it.
What the Restaurant Could Do — Scenarios
Projections, not results. Projected net sales per month at maturity (the stabilized month, full format — café plus back bar — on 301 selling days a year after holiday closures), built from the actual per-operating-day trailer history in Stage 1, with DoorDash included and the University of Pikeville calendar in the seasonality. Against the restaurant’s $5,850 monthly cost stack, the stabilized cushions are +$2,591 / +$8,640 / +$17,697 per month. Across the plan’s 24-month window (Dec 2026 – Nov 2028), projected net cash runs +$92,874 Conservative · +$246,955 Base · +$481,592 Strong. The shaded band is the owner’s longer-term growth target, shown for scale — a target, not the projection. (Square sales analysis and forecast workbook, Oct 2026.)
The Six-Month Proof (Dec 2026 – Jun 2027)
Stage 2’s second product is evidence. For six months the restaurant’s numbers are captured the same way every month — Square register data, an expenses-and-revenue tracker, and the shop dashboards — across a full seasonal cycle (in-session months, both breaks, the January student return), so the Phase 2 conversation is priced against facts:
Food + bar + merch, by month
Judged against the trailer baseline
The bar, sandwich & coffee attach
Food / bar / coffee & fountain / merch
Orders and profit per item, per door
Revenue less the monthly cost stack
The merch thread in Stage 2: merch is a permanent channel, not a pre-opening stunt — one Printful backbone feeds every storefront, and “merch by channel” is one of the six proof metrics above.
A 14-day all-organic launch campaign runs Oct 21 – Nov 3, 2026, measured against a baseline of one online order all-time.
Stage 3 Slice N Stay — Phase 2, Planned for 2028
On ~165 wooded acres in the Pikeville area, backing onto the Hillbilly Trails system, Slice N Stay is planned as a cabin stay with dinner on the property: six cabins at opening — the Hatfield and McCoy (Creek, sleeps 4), Jenny Wiley and Auxier (Hardwood, sleeps 6), and Breaks and Mayo (Ridge, sleeps 8) — on roads, water, septic, and power sized once for twenty. Planned nightly rates: Creek $179 · Hardwood $249 · Ridge $315, plus a per-stay cleaning fee. Planned opening: 2028 — 2027 is the runway year: the raise, land diligence, and the build, sequenced behind the restaurant’s six-month proof so the cabins open on evidence, not optimism. Four shipping-container food venues (a grill/BBQ, a Jimbo Slice pizza spot, coffee + breakfast, and a bar) carry the Stage 2 menu to the mountain as a separate, separable tranche.
The merch thread in Stage 3: Slice N Stay’s own storefront is already live ahead of the cabins — every SNS product sold before a single cabin exists is a future guest who already knows the brand, and the Founding Guest interest list is the pipeline the cabins open into.
The Market It Opens Into
AirDNA’s score for Pikeville as a short-term-rental market (investability 100)
Average annual revenue across 121 Pikeville listings — up 144.9% year over year, at a $135 average nightly rate and 50% occupancy (AirDNA)
Hatfield-McCoy Trails’ 2021 economic impact, with 93,000+ trail passes in 2025 — the model Hillbilly Trails follows, in this project’s backyard
Breaks Interstate Park, 35 minutes away — plus Hillbilly Days’ 125,000+ every April
Kentucky tourism’s record 2024 economic impact — a third straight record year (Kentucky Dept. of Tourism)
Pikeville has three midscale hotel flags and aging independents — no cabin community with food and trails exists in the market
Growth Is Gated, Not Assumed
Twenty cabins is the backbone’s capacity, not a commitment. Each stage proceeds only if the stage before it holds roughly 55–60% occupancy — demand is proven, then built into:
Incremental build cost per stage, pre-built route, researched ranges. Stopping at 10 or 14 cabins is a legitimate end-state at every gate. Researched Phase 2 opening capital (land + six cabins + the twenty-cabin backbone): $1.10M–$1.98M across in-house-to-market labor cases; the owner’s own factoring path prices it at ≈$943K using used units and in-house labor — a figure the plan requires be validated by one live priced scope before it anchors any ask. The four container venues are a separate tranche at ≈$189K–$537K.
Phase 2 in full lives on the Slice N Stay site: slicenstaypikeville.com/plans.
For Investors
What’s being raised: capital to accelerate Stage 3 — the Slice N Stay land, six opening cabins, and the twenty-cabin backbone — rather than waiting on accumulated restaurant revenue. The Stage 2 finish is self-funded; no outside capital is required to open the restaurant. About $15,000 is invested to date by the owner and one equity investor in the Jimbo Slice business, and all restaurant equipment is owned outright.
Two paths run at once. Raise now, for speed (the lead): conversations open fall 2026 on this plan; 2027 becomes the raise-and-build runway year — land diligence, factory orders, and the backbone sequenced deliberately behind the restaurant’s proof checkpoints — toward the 2028 opening. Proof-led (the strengthening fallback): the raise is priced after the six-month proof closes (~June 2027), on six closed months of restaurant data — stronger terms on the same 2028 target. Groundwork that doesn’t depend on the choice — soil and water checks, power quotes, code classification — runs during the proof window either way.
Terms are set directly with the owner. This page promises no equity percentage, no return figure, and no distribution schedule — those are structuring conversations, and they start with a call.
Call (606) 357-1200 info@pikevilleproject.com
Downloads
The journey in one document: the trailer record, the restaurant finish and proof, the cabins, the market, and the raise logic.
Stage 3 in depth: the land, the cabins, the staged build, and the market case.
For the Oct 28 Chamber session: the discussion deck (PDF) — ten slides on the journey, the proof, the cabins, and the ask, prepared for the Kentucky Chamber’s Community Engagement Session on Entrepreneurship in Hazard, KY (Oct 28, 2026).
Questions about any figure on this page: (606) 357-1200 or info@pikevilleproject.com. Jimbo Slice Pizza · 284 Town Mountain Rd, Suite 103, Pikeville, KY 41501.
Forward-looking statements: dates, scenarios, and capital ranges on this page are plans and researched planning estimates as of October 21, 2026 — not results, commitments, or guarantees. Market figures are credited to their sources (AirDNA; Kentucky Department of Tourism; published trail-impact studies) where they appear.